Jeep’s Wild New Hue Is Turning Heads Nationwide: Every once in a while, an automaker unveils a feature that stirs up buzz far beyond the dealership—and this year, Jeep has done just that. The iconic off-road brand has introduced a bold new color option that’s got drivers, collectors, and Jeep communities online talking nonstop.
Nicknamed “Tuscadero Pink,” this electric, high-energy paint job was originally offered as a limited run, but after a social media frenzy and surging demand, it’s made a triumphant return. According to Jeep, over 30,000 pre-orders flooded in within weeks of the announcement, breaking color launch records for the brand.
So what makes this Jeep color so wild—and how can you get one before they’re gone? In this guide, we break down the buzz, the availability, how it works, who can order it, and what to know before making a move.
What Is the Hype All About?
Jeep’s wild color launch, Tuscadero, is a vibrant, candy-coated pink that first debuted on the Wrangler lineup. Originally meant as a short-run exclusive, it quickly became Jeep’s most requested special-edition finish.
According to Jim Morrison, Vice President of Jeep North America:
“We expected some interest, but the customer response was overwhelming. Tuscadero shattered every color order forecast we had.”
Since then, the color has expanded to select Gladiator and Grand Cherokee models depending on trim, availability, and production year.
Where to Find the Wild New Color
You won’t find this option sitting on every lot. Here’s how to find it:
- Check Jeep’s Official Configurator
- Use the build tool at Jeep.com to see if Tuscadero Pink or similar limited-run colors are available in your area or for custom factory orders.
- Contact Local Dealerships
- Some dealers may have pre-ordered units. Ask for inventory marked with “special paint” or “limited color run.”
- Explore Order-Only Options
- For 2025, Jeep may only offer wild colors through a custom build process, so act fast—these colors are often only available for a few months per year.
- Look for Dealer Trades or Nationwide Listings
- Use tools like Autotrader, Cars.com, or CarGurus to find models in rare colors. Use search terms like “Tuscadero Jeep” or filter by exterior color.
Models Available with Wild Color Options
While Tuscadero Pink stole the show, Jeep is also known for bold colors like:
- Gobi Tan
- Sarge Green
- Hydro Blue
- High Velocity Yellow
These are often offered on:
- Wrangler (Sport, Sahara, Rubicon, Willys)
- Gladiator (Sport, Mojave, Rubicon)
- Grand Cherokee L (Limited Runs)
⚠️ Availability may be limited by region and production cycle. Most colors are time-sensitive and rotate quarterly.
Stats and Trends
- Jeep saw a 30% spike in special orders after the Tuscadero launch (Stellantis 2023).
- According to Cars.com, listings for Wranglers in this color averaged 25% faster sell-through than standard colors.
- Instagram and TikTok saw over 12 million views for the #TuscaderoJeep hashtag within the first 3 months.
How Much Does It Cost?
The MSRP for limited color options varies by trim but usually adds:
- $395–$595 for premium paint
- Up to $1,495 if paired with exclusive trims or optional appearance packages
💡 Some dealerships may include market adjustment fees due to high demand. Always compare listings regionally.
Pros and Cons of Choosing a Bold Color
Pros:
- Resale value can increase (especially on low-mileage Wranglers with rare colors)
- Easier to spot in parking lots or off-road
- Unique aesthetic that stands out online and in person
Cons:
- Limited production may make it hard to find or finance
- Some buyers prefer neutral colors for resale or lease turn-in
- Insurance companies occasionally note higher costs for repairs on specialty paints
Real Customer Reactions
“I’ve owned six Jeeps. Nothing—and I mean nothing—has gotten more compliments than my Tuscadero Rubicon.”
— Shelby R., Austin, TX
“I missed it the first time around. As soon as it came back, I called every dealer in my state. Totally worth it.”
— Brian L., Sacramento, CA
Mistakes to Avoid
- Waiting too long – Jeep’s color options change fast; some disappear within months
- Assuming your local dealer has it – Always call or check online inventory
- Skipping the build tool – It’s the best way to customize and preview availability
What to Consider Before Ordering
- Check whether your trim level supports the color (not all do)
- Ask about dealer fees, wait times, and shipping if ordering from out-of-state
- Confirm whether the paint is factory applied or dealer custom (for warranty reasons)
Tools, Resources & Buying Tips
- Jeep Build & Price Tool
- Jeep Chat or Dealer Locator
- CarGurus Jeep Listings
- Autotrader Search Filter
- Jeep Forums & Groups for real-time color availability
Don’t Miss the (Color) Wave
Whether you’re a die-hard Jeep enthusiast or a first-time buyer, the release of this wild new color is more than hype—it’s an opportunity to drive something unique. With limited production and surging demand, it pays to act fast, do your research, and reserve before it's gone (again).
It’s not just about standing out. It’s about owning a piece of modern Jeep history.
FAQs
Q: What is the name of the wild Jeep color everyone is talking about?
A: It’s called Tuscadero Pink. Other bold Jeep colors include Hydro Blue, High Velocity, and Sarge Green.
Q: Can I custom order this color?
A: Yes, but only during open ordering windows. Check Jeep’s official configurator for current availability.
Q: Is it more expensive than standard colors?
A: Yes—usually $395–$595 extra. Additional styling packages may raise the total.
Q: Will this affect resale value?
A: Limited-run colors may boost value for collectors, especially on low-mileage Jeeps.
Q: Can I find these colors used?
A: It’s possible, but inventory is scarce. Search on Cars.com, CarGurus, and Jeep-specific forums.
Resources and Citations
- Jeep Press Release on Tuscadero Launch
- Statista – Specialty Car Color Trends 2024
- Cars.com Color Demand Report
- Jeep Official Build Tool
- Reddit Jeep Community
Disclaimer
Information in this guide reflects publicly available data and sources at the time of writing. Color availability, pricing, and dealership inventory are subject to change. Please verify with a certified Jeep dealer before making a purchase decision.
